Sustainable bedding that's verifiably soft.
What's actually in your bedding?
Sound familiar?
You read the label on everything you buy. Except what you sleep in.
You read labels, compare materials and choose consciously. But bedding labels rarely make you much wiser, even though the fabric lies against your skin night after night.
"Natural" on the label, with no explanation of what that means
Certifications you've heard of, but don't know what they actually cover
Bedding that turns stiff and dull after ten washes
Doubt whether sustainable can really be just as soft
The facts
From fibre to certificate, substantiated step by step.
No vague story. This is what's in your bedding, what it does while you sleep, and who verified it.
You know exactly what's in it
Organic cotton sateen, Tencel™ Lyocell or recycled microfibre. One fabric per line, no undisclosed blends, and the full composition on the label. What you read is what lies against your skin.
Moisture is carried away, not held
All three fabrics absorb moisture and release it to the air instead of holding onto it. Tencel™ Lyocell is the most absorbent of the three, so it's the one to choose if you tend to overheat. You stay dry and your temperature stays steady.
Independently verified
Our organic cotton is GOTS-certified (CU-1003204). Tencel™ Lyocell is OEKO-TEX and FSC certified and made in a closed loop that reuses over 99% of the water and solvent. Silky Smooth is made with GRS-certified recycled materials.
“With the children dealing with eczema I was nervous, but it's extremely soft, it breathes, and that's what makes it so lovely.”
Proven, not presumed
Every claim is on paper
Measurably breathable and dry
Moisture-regulating and breathable: not a marketing term but a property of the fibres themselves. All three fabrics release moisture to the air instead of holding onto it, so your bed stays fresh and your temperature stays steady.
Safe for your skin
Our fabrics are soft, hypoallergenic and create less friction than conventional cotton. Free from irritating additives and suited to sensitive or easily irritated skin.
Traceable responsibly made
Organic Cotton is GOTS-certified (CU-1003204), Tencel™ is made from FSC-certified eucalyptus in a closed loop (over 99% reuse), and Silky Smooth uses GRS-certified recycled materials. Certificates you can look up, not container terms.
Choose what fits you, with the facts to hand.
Not every skin and sleep pattern asks for the same thing. That's why we explain per line what the fabric does and what the certification stands for, so you can choose based on facts.
Organic Cotton
For the familiar cotton feel, responsibly made.
- ✓100% organic cotton, GOTS-certified (CU-1003204)
- ✓Breathable and gets softer with every wash
- ✓Available in Sand, Fresh White and Light Blue
Tencel™ Sateen
For anyone who overheats quickly and wants to stay fresh all night.
- ✓100% Tencel™ Lyocell from FSC-certified eucalyptus
- ✓Temperature-regulating, up to 50% more moisture absorption than cotton
- ✓OEKO-TEX certified and hypoallergenic
Silky Smooth
For soft and cosy sleep, without that sticky feeling.
- ✓Silky-soft, made with GRS-certified recycled materials
- ✓OEKO-TEX certified, moisture-regulating and quick-drying
- ✓Slightly warmer material, lovely if you get cold easily
Still not sure? Take the bedding quiz and find your fabric in one minute.
Soft without compromise
Sustainable and luxurious
So soft you'll forget it's also responsible.
Choosing responsibly doesn't mean settling for less here. The softness is in the fibre itself, not in an additive that washes out after ten washes.
Silky-soft fabrics that drape smoothly over your skin.
Light and breathable, even on warm nights.
Rated 4.9/5 by more than 10,000 sleepers.
What our customers say
Real reviews from people who sleep better with SJUMO.
Everything you want to look up
Frequently asked questions
No, and that's not an opinion but a property of the fibre. Organic cotton and Tencel™ Lyocell are naturally smooth and supple, without chemical softeners, and our Silky Smooth recycled microfibre is silky-soft too. The 4.9/5 from more than 10,000 sleepers is first and foremost about exactly that feeling.
Organic Cotton is GOTS-certified (CU-1003204). Tencel™ Sateen is OEKO-TEX certified, comes from FSC-certified eucalyptus and is produced in a closed loop that reuses over 99% of the water and solvent. Silky Smooth is made with recycled materials: we work with partners whose materials are certified to the Global Recycled Standard (GRS), and the fabric itself is OEKO-TEX certified.
GOTS stands for Global Organic Textile Standard, the strictest international standard for organic textiles. The certification covers the entire chain, from fibre to processing, and is audited by an independent certifier. So it's not our own label, but external verification.
Choose Tencel™ Sateen for the coolest, lightest and most breathable feel. Choose Silky Smooth for a warmer, cuddly-soft and crease-free bed, or Organic Cotton for a natural, fresh feel in every season. Still not sure? Take our bedding quiz and find out in one minute.
Yes. Our fabrics are soft, hypoallergenic and create less friction than conventional cotton. And because moisture doesn't linger in the fabric, dust mites and bacteria get far less of a foothold.
Yes, you have 14 days to return it. Not happy? Send us a message, return your order and you'll get your money back. No fuss, no questions.
Ordered before 22:30? It'll be delivered tomorrow. Free delivery on every order.